Dedeman Wins Superbrands Romania Consumer Brand Award

Dedeman topped the Consumer category in the 2026‑2027 edition of Superbrands Romania, titled “The Innovation Legacy”. The ranking was compiled by the Superbrands Honorary Council, a panel of 30 business leaders, together with Ipsos Romania. The assessment highlighted Dedeman’s strong notoriety and brand‑indicator scores, while other Romanian brands such as eMAG, Banca Transilvania, Borsec, Regina Maria, Sameday and FAN Courier also placed within the top‑20. Thirteen of the current Consumer top‑20 brands were also in the previous year’s list and twelve appeared in the 2021‑2022 programme. The top‑20 spans sectors including FMCG (Strongbow, Borsec, Pampers, Coca‑Cola), retail, mobility, services, technology and oil & gas. Innovation was a key differentiator, with brands most associated with it including eMAG, Samsung, Lidl, Dedeman, Coca‑Cola, Kaufland, Nike and Dacia. Seventy‑six percent of respondents said brand innovation is important, and 75 % would choose an innovative brand over a familiar one at a similar price.