Dehradun sees expansion in fitness and cricket sectors

Several organizations are expanding their commercial and athletic presence in Uttarakhand, India.

Vault by Virat Kohli, a premium fitness franchise, has launched its first club in Dehradun. The 6,000 sq. ft. facility aims to bring organized, high-quality fitness to Tier 2 and Tier 3 markets. Following a successful presale of over 300 memberships, the brand has announced plans for a second location in the city.

In the sports sector, SachWorld Sports and Live Wire Sporting Ventures are increasing their footprint in the region through a focus on franchise cricket and talent development. As part of this collaboration, they have acquired the Doiwala Kings franchise in the Dehradun T20, aiming to connect local talent with professional cricket ecosystems.