DEICHMANN launches DEICHMANN PLUS loyalty program in Germany

European shoe retailer DEICHMANN introduced its free DEICHMANN PLUS customer‑loyalty scheme in Germany on 1 August 2026. The program, already operating in 13 countries with more than 10 million members, offers channel‑spanning benefits such as personal vouchers after each purchase and on birthdays, a digital stamp card for children’s shoes, a price‑guarantee for price reductions within 30 days, and the ability to return items without a receipt. Membership can be registered at no cost via the DEICHMANN online shop or mobile app.

DEICHMANN, the largest shoe retailer in Europe, runs about 4,700 stores in over 30 countries and employs roughly 50,000 staff. Alexander Bellin, Managing Director for Marketing, Omnichannel & eCommerce, said the initiative “makes customer loyalty simpler, more personal and everyday‑relevant” while strengthening personalized communication and offering more relevant offers and services.