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[BUSINESS] · Taiwan · 4 sources

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Delight Tissue partners with Ultraman for limited edition packaging

Taiwanese household paper brand Delight Tissue has announced a collaboration with the classic Japanese tokusatsu IP, Ultraman. Starting October 28, the brand is launching limited edition packaging available exclusively at FamilyMart convenience stores across Taiwan.

Moving beyond simple visual redesigns, the collaboration introduces a “blind box” interactive concept. The packaging features hidden watermarks on the inner layer, allowing consumers to participate in a treasure hunt. Customers who find specific character imprints can register online and return the packaging to redeem one of 500 sets of limited-edition licensed merchandise.

Available prizes include Ultraman and Gurihiru blind box sets, card game booster packs, palm-sized figures, limited-edition game mats, and transformation device-styled pens. The promotion is scheduled to run until November 24.

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Delight Tissue · FamilyMart · Taiwan · Ultraman

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