Deliveroo expands into tech retail amid Italian e-commerce shifts

Recent data from Casaleggio Associati regarding the Italian e-commerce landscape shows Deliveroo, Just Eat, and Glovo leading the food sector as of September 2026. The general Top 10 rankings have seen shifts, with Mediaworld and Ikea entering the top tier, while Apple Store has risen to 6th place, surpassing Sisal.

In a strategic move to diversify its offerings, Deliveroo is expanding beyond food delivery by introducing a technology and smartphone accessories category on its platform. Users can now order items such as earphones, power banks, and cables. The first partner for this vertical is La Casa de Las Carcasas, which operates 160 stores across 36 Italian municipalities. This expansion aims to transform the platform into a broader marketplace capable of meeting diverse consumer needs throughout the day.