De’Longhi launches new global Perfetto campaign starring Brad Pitt

De’Longhi has announced the global launch of its latest Perfetto brand campaign, scheduled to roll out across television, digital, and social media platforms starting in September. The campaign features global ambassador Brad Pitt and is directed by Spike Jonze.

Developed in partnership with LOLA Madrid, the campaign centers on the concept of coffee as a personal ritual rather than a universal standard. The narrative follows Pitt as he attempts to enjoy a quiet morning coffee while navigating the demands of 16 dogs, each portrayed with distinct personalities that critique his daily habits.

The campaign highlights the duality of the coffee experience, emphasizing both hot and cold preferences through the brand’s Duo range. According to De’Longhi’s Chief Marketing Officer, Aparna Sundaresh, the initiative aims to encapsulate the spirit of immersing oneself in a coffee moment, tailored to individual tastes.