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[BUSINESS] · Germany · 3 sources

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De'Longhi rolls out discounted coffee machines and high‑end Eletta Ultra in Germany

De'Longhi’s premium Eletta Ultra coffee machine was evaluated in Germany with a list price of around €1,399. The fully automatic model offers 42 preset drinks, a cold‑brew function, Bean Adapt Technology that adjusts brewing parameters, and dual LatteCrema cups for hot and cold milk preparations. Reviewers found overall performance positive but noted some limitations for everyday use.

During the same period, MediaMarkt launched a brand‑week promotion on several De'Longhi models. The entry‑level Magnifica S was discounted to €269, a saving of over €130, while the more advanced Magnifica Evo Next, featuring an automatic milk system and a colour display, was offered at €469. Both machines retain standard De'Longhi specifications such as a 1.8‑litre water tank and a kegel grinder with multiple grind settings.