Delta, Sagres, and Olá lead ranking of most memorable Portuguese brands

A new ranking of the most memorable Portuguese brands has been released by the consultancy firm OnStrategy. The study, which follows the ISO 20671 international standard for assessing brand strength, identified the top ten national brands most recognized by Portuguese citizens aged 18 to 75.

The leading brands in the ranking include Delta, Sagres, Olá, Caixa Geral de Depósitos, TAP, CTT, EDP, Galp, Continente, and Super Bock. The methodology involved auditing over 2,000 brands across 70 sectors, based on spontaneous identification by more than 50,000 citizens representing various demographics, as well as input from thousands of managers and journalists.

To determine brand strength, the consultancy utilized twelve indicators, including solidity, vitality, authority, personality, and inspiration. The results highlight several long-standing institutions that have been part of Portuguese daily life for decades, such as Caixa Geral de Depósitos, founded in 1876, and beverage brands like Super Bock and Sagres.