Denmark's TV streaming market shifts as Netflix hikes prices

On 15 May 2026 Netflix raised its subscription fees in Denmark by about 23%, increasing the basic plan from 89 DKK to 109 DKK and the premium tier from 169 DKK to 189 DKK per month. The increase prompted attention to free, legal alternatives that do not require a paid subscription. Five such services are highlighted: - Pluto TV, an ad‑supported platform offering more than 100 channels and on‑demand content. - DRTV, the streaming service of Danmarks Radio, financed through the media licence fee and available without extra charge. - Filmstriben, a library‑based streaming service accessible with a library card, providing thousands of films and documentaries. - Two additional free services (not named in the excerpt) also operate in the Danish market.

Concurrently, Danish broadcasters and telecom providers continue to offer a range of TV‑package options. Packages vary from basic bundles focused on Danish channels to comprehensive offers that include international channels, sports, streaming services such as Viaplay or HBO Max, and bundled broadband internet. Prices start at roughly 99–100 DKK per month for the most basic selections, with higher‑tier packages priced according to channel count, streaming add‑ons, and internet speed.