Dentsu expands media partnerships with Netflix and Royal Air Maroc

Dentsu has secured an expanded media mandate from Netflix, becoming the streaming giant’s sole holding-company media partner across Europe, the Middle East, and Africa (EMEA). This appointment extends a relationship that began in the UK to 22 markets. To manage this, Dentsu is establishing a dedicated unit called ‘dentsu ENTS’ to handle media planning and buying.

In a separate development, Royal Air Maroc has appointed Merkle MENA, a dentsu company, as its partner for SEO, content, and Generative Engine Optimization (GEO). The partnership aims to enhance the airline’s digital visibility and presence on both traditional search engines and AI-powered discovery platforms to better reach travelers across Africa and the Middle East.