Dentsu Ghana launches School of Influence for creators

Dentsu Ghana has introduced the Dentsu School of Influence (DSOI) Ghana, a five-day industry-led program aimed at professionalizing the nation’s expanding creator economy. The initiative seeks to provide emerging influencers and content creators with essential commercial knowledge, professional standards, and technical skills to establish sustainable careers.

The program follows similar launches in South Africa and Kenya as part of a global Dentsu social impact initiative. It features masterclasses, mentorship, and workshops covering areas such as platform mastery, brand partnerships, and the business of content creation. The curriculum is supported by experts in marketing, legal, production, and strategy.

Supported by partners including Telecel Ghana, AB InBev, and GBfoods, the program also includes the launch of the Dentsu Creative Studio. It will conclude with a Creator Pitch Showcase where participants present campaign ideas to an industry panel.