Dentsu Group launches urban development solution and professional pickleball team

Dentsu Group has announced several new business initiatives. The company, in collaboration with Dentsu Live and Dentsu Consulting, has launched ‘OPERATE 7’, a solution designed to enhance the value and profitability of urban facilities and districts. This approach integrates operational planning into the early stages of development to ensure spaces are optimized for long-term use, advertising, and events.

Separately, TBS Holdings and Dentsu Group have partnered to establish ‘THE DOTS TOKYO’, a professional pickleball team. The team will compete in the inaugural ‘MLP Asia 2026’ league. The two companies will also manage the Japan round of the league, which is scheduled to begin in November 2026. This move aims to capitalize on the rapid growth of pickleball and expand the sports and entertainment market in Asia.