Dentsu launches AI tool to explore future business opportunities

Dentsu Inc. and Dentsu Digital Inc., through the cross-organizational Future Business Creation Research Institute, have launched ‘Dentsu Future Finder for AI’. This tool is designed to assist companies in exploring future business opportunities and risks by utilizing artificial intelligence.

The tool organizes systematic social changes projected toward the year 2040. While previous versions focused on human reading and analysis, this AI-integrated version reconfigures information to facilitate collaborative sessions between humans and AI. The number of themes has been expanded from 100 to 181, covering areas such as food, work styles, housing, health, learning, and climate change.

By combining company-specific data, market trends, and technological developments with these future insights, businesses can engage in scenario planning, impact analysis of existing operations, and the design of future consumer profiles. The tool aims to support ‘backcasting’—a method of planning current actions based on a desired future state—to help companies discover new markets and business models.