Dentsu report identifies growth shifts for India’s BFSI sector

A report by Dentsu examines how India’s banking, financial services, and insurance (BFSI) sector can better convert digital and artificial intelligence (AI) investments into tangible business outcomes. The report, titled ‘Rewire for Growth’, suggests that while digital access and automation have expanded, these capabilities often fail to deliver proportional value due to disconnected teams and investment decisions driven by individual technologies rather than specific business goals.

To bridge this gap, the report recommends that companies focus on four key areas: growth investment, enterprise alignment, data and AI-led decision-making, and trust. It emphasizes the importance of aligning marketing, risk, and operations teams around shared objectives and evaluating customer acquisition based on long-term commercial value rather than just initial response costs.