Dentsu to launch IDEA GOAT social media video platform in 2027

Dentsu Inc. and Dentsu Live Inc. have announced the January 2027 launch of ‘IDEA GOAT’, a new platform designed to streamline the production of social media video content.

The platform utilizes a ‘concept stock’ model, where production companies pre-load various video concepts onto the platform. Clients can then browse, compare, and select ideas that best suit their brand, significantly reducing the time typically required for the orientation, proposal, and production phases.

To enhance decision-making, ‘IDEA GOAT’ will integrate AI to provide real-time analysis of social media trends and competitor activity. While AI handles data visualization and trend tracking, human producers will remain involved to manage brand suitability and mitigate expression risks. The companies aim to expand the service globally following its initial rollout in Japan.