Dentsu wins Agency of the Year at MAD STARS 2026

Japanese creative and advertising firms achieved recognition at the MAD STARS 2026 international festival held in Busan, South Korea.

Dentsu Inc. was named ‘Agency of the Year’ for the sixth time. The company received a total of 20 awards, including one Grand Prix, one Gold, four Silver, eight Bronze, and six Crystal awards. The Dentsu Group as a whole secured 21 awards.

Amana Inc. also saw success with a project for Yamaha Motor Co., Ltd. titled ‘Immersive Activation of KANDO’. The project was selected as a finalist in two categories within the Design Stars division: Spatial Design and Brand Building.