DENZA opens first Northwest Italy showroom in Torino

The premium electric vehicle brand DENZA, part of the BYD Group, has opened its first showroom for Northwest Italy in Venaria Reale, near Torino. The facility is a collaboration with ForZa, a long-standing premium automotive dealer in the Piedmont, Liguria, and Valle d’Aosta regions. The showroom features models such as the DENZA Z9GT, which is available in both fully electric and Super Hybrid DM-i versions.

In a related development regarding automotive luxury and design, Poltrona Frau is celebrating its history through an exhibition at Mauto titled ‘Abitare l’automobile’. The showcase highlights the intersection of high-end interior design and automotive craftsmanship, featuring historical collaborations such as the Lancia Thema 8.32 with Ferrari engines. The event includes participation from industry leaders, including representatives from Maranello and Stellantis CMF Design.