Denza, the premium brand of BYD, participated in the celebrations marking 90 years of the Cervino cable‑car system in Breuil‑Cervinia, Italy, on 2 August. The brand set up a dedicated space where visitors could view the all‑electric Z9GT and the luxury D9 multi‑purpose vehicle, learn about their technologies and register for test‑drives.
The showcase is part of an ongoing partnership with Cervino Ski Paradise, intended to associate Denza with a high‑profile Alpine destination and to raise awareness of its premium electric and hybrid offerings across the European market. The event also highlighted the “Cervino The One” infrastructure project that will modernise links between Breuil‑Cervinia, Plan Maison and Plateau Rosa.
Entities
BYD Company Ltd · Breuil-Cervinia · Cervino Ski Paradise · Denza (premium brand of BYD) · Denza Z9GT