Denza to launch luxury electric vehicle brand in India

BYD is set to introduce its luxury automotive brand, Denza, to the Indian market on November 13. The launch will include the unveiling of specific products and a dedicated retail strategy designed to target major tier-1 and tier-2 cities.

The initial product launch is expected to be the D9 MPV, a luxury electric people carrier. The D9 is anticipated to feature a battery pack providing a claimed range of up to 600 km, with a 0-100 kmph acceleration time of 6.9 seconds. Pricing for the D9 is expected to range between Rs 85 lakh and Rs 90 lakh, positioning it against competitors such as the Toyota Vellfire, Lexus LM, and Mercedes-Benz V-Class.

Following the D9, the brand is expected to introduce the Z9 GT, an electric shooting brake. To maintain distinct brand positioning, Denza showrooms are expected to operate separately from existing BYD facilities.