Dermage names Pinheiro family as first official brand ambassadors

Dermage, a dermocosmetics brand, has announced the appointment of its first official brand ambassadors in its 36-year history. The campaign features three generations of the Pinheiro family: Helô, Ticiane, and Rafaella Pinheiro.

Helô Pinheiro, 83, represents mature beauty and the importance of self-care and self-esteem. Her daughter, Ticiane Pinheiro, a journalist and presenter, joins the partnership as a long-time user of the brand. The third generation is represented by 17-year-old Rafaella Pinheiro, an influencer who brings a perspective focused on identity, authenticity, and personal expression.

The three women will participate in upcoming marketing campaigns, social media content, and various communication initiatives for the company.