Descente expands MoveSport brand into South Korea

Descente Co., Ltd. has announced the expansion of its MoveSport brand into the South Korean market through its subsidiary, DESCENTE KOREA LTD. The brand, which originated in 2005 as a training category for Descente and became an independent brand in 2023, focuses on high-quality, functional sportswear for various activities ranging from intense training to active casual wear.

The expansion targets indoor sports enthusiasts, specifically focusing on volleyball, badminton, and pickleball. Sales began on September 16 via the DESCENTE KOREA official online mall and the Korean fashion platform MUSINSA. Physical retail locations have already opened in Gwangju (Chungsang-ro) and Changwon (Lotte Changwon). Descente aims to accelerate store openings in department stores, targeting approximately 20 locations in South Korea by the end of 2026.