Dessert brands Mama Crumble and Bonne Maman announce expansions

The dessert market is seeing new product launches and expansions from various brands. Mama Crumble, a mother-and-daughter dessert brand founded by Yasmin and Zoya Kidwai, has established an eight-month residency at Ripe Market in Academy Park, Dubai, starting 10 October. The brand, which specializes in traditional British crumble, is also expanding its delivery services across Dubai and introducing new matcha and coffee options to its menu.

In the chilled dessert sector, Bonne Maman is expanding its range with the introduction of Vanilla and Coffee dessert pots, joining its existing Chocolate Pot. These products, sold in glass jars, are being released in major UK retailers including Tesco, Waitrose, and Morrisons, with an Asda launch scheduled for 15 October. This expansion comes amid a growing market trend for individual, smaller-portion chilled desserts.