DFSK launches E5 Plus media journey from Jakarta to Bali

PT Sokonindo Automobile, the brand holder for DFSK in Indonesia, has launched the ‘E5 Plus Indonesia Media Journey’. This long-distance test drive event involves traveling from Jakarta to Bali via Surabaya to demonstrate the performance and technology of the E5 Plus plug-in hybrid SUV.

The initiative is part of DFSK’s strategic effort to transform its brand image from a provider of functional, affordable commercial vehicles and mid-range SUVs into a premium vehicle brand. By subjecting the E5 Plus to a real-world journey of over 1,200 kilometers, the company aims to prove the vehicle's reliability, comfort, and driving performance in diverse conditions.

Franz Wang, COO of PT Sokonindo Automobile, stated that the goal is to provide media and influencers with direct experience of how the vehicle operates in real-world scenarios rather than relying solely on technical specifications or press releases.