Dia and ALDI expand food offerings in Spain

Spanish supermarkets Dia and ALDI are expanding their ready-to-eat and gourmet food offerings to meet consumer demand for convenience and quality.

Dia has increased its ready-to-eat selection to nearly 200 references. The range includes prepared dishes, creams, salads, frozen items, and bakery products designed for quick consumption or heating in ovens, microwaves, or air fryers. Inés Vílchez, Operations Director for Dia Spain, stated that the company is betting on ready-to-consume solutions that provide quality and the flavor of home cooking for customers with limited time.

ALDI has launched its Special gourmet range in Spain, featuring over 60 new products and flavors. The assortment includes more than 150 gourmet items such as cheeses, appetizers, prepared dishes, and sweets. The retailer noted that 70% of these products are priced under 5 euros, with 40% costing less than 3 euros. The selection includes items like sheep cheeses, Navarra asparagus, and truffle pasta, aimed at facilitating quick meal preparation.