Diamond jewellery demand rises amid Indian festive and wedding seasons

The Indian jewellery sector is experiencing a surge in demand driven by the festive and wedding seasons. Sonani Jewels recently marked its first anniversary with a fashion showcase highlighting bridal and festive collections, with a specific emphasis on lab-grown diamonds as a contemporary choice for modern brides.

Industry observations from Ananya Jewels indicate a rise in versatile diamond jewellery demand, as consumers seek pieces suitable for both celebrations and everyday wear. There is a notable trend in self-purchase among younger generations, who are using jewellery to mark personal milestones. Experts anticipate double-digit growth during the festive period, supported by digital platforms and celebrity collaborations.