Dickey’s Barbecue Pit launches mobile games for loyalty members

Dickey’s Barbecue Pit has launched three new interactive mobile games within its mobile app to engage Big Yellow Cup Rewards members. The initiative aims to drive digital innovation and customer loyalty, noting that nearly 30% of the company’s online orders are now placed through the app.

Developed by Spark Adriatic, the games include the ‘Big Yellow Cup Flip Challenge’, ‘Memory’, and ‘Catcher’. Members can play one randomized game per day to earn loyalty points, with the potential to earn up to 30 points weekly by completing all three weekly challenges.