Diddl brand to return to Polish market in 2027

The German stationery and gadget brand Diddl is set to return to the Polish market in early 2027. The brand, which gained massive popularity in the 1990s and early 2000s, will be distributed in Poland by Kukartka, a company under Passion Cards.

The upcoming product range is expected to include stationery, various gadgets, and gifts featuring the brand's iconic mouse character. Dariusz Majewski, president of Kukartka, confirmed the return, noting that the company is preparing a comprehensive offer for retail partners to ensure wide distribution.

Created in 1990 by German illustrator Thomas Goletz, Diddl evolved from postcards into a global empire of merchandise, including plush toys, backpacks, and collectible binder inserts. The brand's comeback aims to appeal to both nostalgic former fans and a new generation of consumers.