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[BUSINESS] · Germany · 5 sources

Diddl relaunch triggers resale price surge and new product line at Thalia

The iconic German character Diddl has been relaunched with a new collection of notebooks, scented blocks, plush figures and creative books, now available at retailer Thalia. The revival revives the brand that first appeared in 1990, created by illustrator Thomas Goletz, and re‑introduces popular items such as the scented Diddl blocks that were once traded on schoolyards.

The relaunch has sparked a resale frenzy on platforms like eBay, where limited‑edition blocks and cups are selling for 100 % to 300 % above the manufacturer’s recommended price. Sellers are buying the items in bulk and flipping them at higher prices, a practice known as scalping that is legal in Germany unless the activity is deemed a commercial trade requiring tax reporting.

Entities: Diddl · Thalia · Thomas Goletz · eBay

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

  • [○ 1 SOURCE] The Diddl character was created by illustrator Thomas Goletz in summer 1990. (0af82d87-233f-4652-a43a-94b2380d7f4d)
  • [○ 1 SOURCE] Thalia now sells Diddl creative books, scented blocks, plush figures and other merchandise as part of the relaunch. (0af82d87-233f-4652-a43a-94b2380d7f4d)
  • [● 4 SOURCES] The Diddl relaunch was officially launched on 20 July. (e7e36a28-712d-4423-bc27-a3147550e129)
  • [● 4 SOURCES] Resale prices for the new Diddl blocks on eBay are 100 % to 300 % above the manufacturer’s recommended price. (e7e36a28-712d-4423-bc27-a3147550e129)
  • [● 4 SOURCES] The scalping of limited‑edition Diddl items is legal in Germany unless it constitutes a commercial activity subject to taxation. (e7e36a28-712d-4423-bc27-a3147550e129)