Didim hosts 9th International MICE and Wedding Tourism Forum

The 9th International MICE and Wedding Forum (IMWF 2026) has commenced in the Didim district of Aydın, Turkey. The event brings together agency owners, hotel managers, and industry decision-makers from 45 countries to strengthen global collaborations and explore new business opportunities.

The three-day program includes meetings, panels, and bilateral business discussions focused on international MICE (Meetings, Incentives, Conferences, and Exhibitions) and destination wedding projects. Participants are evaluating new products, destination options, and cooperation opportunities, with discussions extending into planning for 2027.

During the forum, industry experts discussed the future of global tourism. Sabbas Joseph, a co-founder of the International Indian Film Academy, emphasized the importance of discovering new destinations and creative approaches. Additionally, Erkan Yıldırım, CEO of Rixos Egypt Hotels, highlighted the necessity of offering diverse experiences beyond luxury accommodations to build traveler trust and ensure repeat visits.