DIE HUBERT trade fair to relaunch in Metzingen in 2027

The DIE HUBERT trade fair is relaunching with a new concept and location. Scheduled for April 17 and 18, 2027, the event will take place at MOTORWORLD in Metzingen, Germany.

Moving beyond its traditional focus on hunting, the fair is expanding its scope to include the broader theme of nature. The new concept aims to attract a wider audience, including families, outdoor enthusiasts, and leisure athletes, by focusing on a nature-oriented lifestyle. Key sectors will include fishing, forestry, agriculture, outdoor activities, camping, and regional culinary arts.

Exhibitors can now register for various categories such as hunting equipment, optics, clothing, forestry and agricultural technology, and outdoor mobility. Organizer Elmar Fetscher noted that the expansion is intended to provide exhibitors with a significantly larger audience by bringing more nature-related topics together in one location.