Diego Pagura to discuss consumer intelligence strategies at ESPM

Diego Pagura, CEO of Ipsos Brasil, will lead an open lecture at ESPM focused on transforming consumer intelligence into impactful business strategies. The session aims to demonstrate how understanding consumer behavior through data can drive sustainable growth, innovation, and competitive advantage.

The lecture will explore the role of digital innovation, advanced research methodologies, and evidence-based decision-making in navigating market disruptions. Pagura will share insights on using complex consumer information to create concrete actions that generate value for companies, clients, and society.