Diesel launches global Fall/Winter 2026 fashion campaign

Diesel has launched its Fall/Winter 2026 advertising campaign, a global project centered on themes of multiplicity, community, and shared culture. The campaign is a visual collaboration between creative director Glenn Martens and art director Christopher Simmonds.

The process began in a studio where photographer Verity Smiley-Jones shot models against a red background. These images were then enlarged into life-sized cardboard cutouts and shipped to various international locations, including London, Shanghai, Cairo, Rio de Janeiro, and New Delhi.

In each city, local photographers integrated the cutouts into real-world environments. In London, Erika Kamano photographed accessories in Piccadilly Circus; in Shanghai, Fish Zhang captured denim in street scenes; in Cairo, Malak El Sawi used the pyramids as a backdrop; in Rio de Janeiro, Rergio Richard shot in Ipanema; and in New Delhi, Megha Singha captured pieces during a rickshaw tour.