Digital algorithms and social media drive modern political populism

Political discourse is increasingly shaped by social media algorithms and digital strategies that prioritize emotional volatility and tribalism over traditional governance. Analysts note a shift from traditional political advisors to "engineers of chaos" who utilize digital platforms to mobilize electorates through simplified, disruptive narratives.

In Latin America, this phenomenon has seen significant impact. Examples include Javier Milei's use of TikTok in Argentina, Nayib Bukele's social media presence in El Salvador, and the rise of digital personas in Colombia. These strategies often rely on creating measurable anger and emotional realities to secure votes, turning digital platforms into a laboratory for modern populism.