Digital algorithms and the evolving role of hashtags

Digital platforms such as TikTok, Instagram, Netflix, and Spotify utilize algorithms to curate personalized content based on user signals, including views, searches, and interactions. When recommendations become repetitive, users can modify their feeds by resetting suggestions, hiding specific content, or deleting search histories.

Despite the rise of personalized recommendation engines, the hashtag remains a relevant tool for digital accessibility and conversation grouping. Following the proposal of the symbol by Chris Messina nearly two decades ago, experts suggest that using clear, capitalized hashtags (e.g., #AccessibleCommunication) improves readability for screen readers and enhances inclusive digital strategies.