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[TECHNOLOGY] · Mexico, Argentina, Chile, Colombia, Dominican Republic · 14 sources

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Part of situation: Latin American digital commerce and consumer trends (2 clusters)

Digital commerce and cognitive sovereignty trends

cognitive sovereignty e-commerce trends artificial intelligence social commerce algorithmic regulation

Recent reports highlight a growing tension between technological advancement and individual autonomy. Experts argue that cognitive sovereignty—the ability to think and decide independently—is under threat from algorithms, artificial intelligence, and the attention economy. The concentration of digital infrastructure in the hands of a few corporations poses risks to cultural and democratic autonomy, necessitating state regulation and algorithmic literacy to protect populations from invisible digital persuasion and filter bubbles.

In the commercial sector, B2B and B2C e-commerce landscapes are shifting. In Mexico, 71% of consumers utilize both physical and online stores, with brands increasingly using WhatsApp (68%) and marketplaces (51%) to drive sales. Despite the digital surge, 10% of online purchases in Mexico are still settled in cash.

Global marketing trends for 2026 indicate a significant gap in trust; while 62% of marketers expect generative AI to play a decisive role in brand recommendations, only 23% of consumers trust these AI-driven suggestions. Meanwhile, social commerce continues to evolve, with Instagram Shopping and TikTok Shop emerging as dominant platforms for influencer-led discovery and purchasing.

Entities

Instagram Shopping · Kantar · McKinsey · Placts · SocialPubli · Tiendanube · TikTok Shop · Universidad Nacional de Moreno

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] Professional colleges must evolve with technological changes without losing their role as guarantors of ethics and quality. www.informacion.es
  • [○ 1 SOURCE] Only 23% of consumers trust AI recommendations. guapacho.com
  • [○ 1 SOURCE] 60.6% of consumers are influenced by creators during the discovery phase. www.marketingdirecto.com
  • [○ 1 SOURCE] Cognitive sovereignty is a dimension of political sovereignty. esferacomunicacional.ar
  • [○ 1 SOURCE] 68% of brands in Mexico sell via WhatsApp. laverdadnoticias.com
  • [○ 1 SOURCE] 71% of consumers in Mexico buy from both physical and online stores. laverdadnoticias.com
  • [○ 1 SOURCE] 10% of online purchases in Mexico are paid in cash. www.xataka.com.mx
  • [○ 1 SOURCE] 62% of marketers expect generative AI to be decisive in brand recommendations. guapacho.com

Sources

Simposio interuniversitario explora los desafíos de la educación económica y la IA en empresas [radio580.com.ni]
La mente humana, nuevo campo de batalla de la soberanía cognitiva [esferacomunicacional.ar]
Ecommerce B2B: tendencias de compra y marketing en 2026 [anda.cl]
Cheesecakes, cinamon rolls o cookies, la revolución de los proyectos gastronómicos "desde casa" llega a Vigo [metropolitano.gal]
La mente humana: el campo de la batalla cognitiva [motoreconomico.com.ar]
Más necesarios que nunca: los colegios profesionales ante los nuevos retos [www.informacion.es]
VENDE SIN VENDER [poderedomex.com]
Sin miedo ante la IA, pero no usarla como atajo [www.ecuaderno.com]
Los marketers apuestan por la IA, pero solo 23% de los consumidores confía en sus recomendaciones – Guapacho.com [guapacho.com]
El espejismo del carrito lleno y el arte de comprar con propósito [hoy.com.do]
La persuasión digital, una trampa a evitar para ganar autonomía [www.laregion.es]
Era digital: por qué los mexicanos compran en redes y tiendas [laverdadnoticias.com]
Cómo influyen los creadores en las compras online [www.marketingdirecto.com]
Las tiendas online en México pueden perder ventas por algo que no consideraron: no aceptar pagos en efectivo [www.xataka.com.mx]