Digital entertainment habits shift toward mobile-first consumption

Digital entertainment habits are undergoing a significant transformation, characterized by a shift toward mobile-first consumption and the integration of digital leisure into daily routines. In Chile, data indicates that 18.8 million people use the internet, with 95.3% accessing it via mobile devices. Chilean users spend an average of 52 hours and 49 minutes per week connected to digital media, exceeding seven hours daily.

Video and music streaming platforms dominate data traffic. According to reports from WOM Chile and DataReportal, TikTok and YouTube lead consumption, while WhatsApp has seen a 42% increase in traffic. Spotify has also experienced significant growth.

As digital leisure expands to include mobile gaming and potential monetization of free time, experts emphasize the need for a ‘shielded domestic ecosystem.’ This involves implementing cybersecurity measures to protect identity and finances while navigating immersive cultural platforms, streaming services, and social tools.