Latin American retailers and exporters accelerate digital adoption to boost competitiveness

In Mexico, the National Alliance of Small Merchants (ANPEC) is promoting the simplified N2 Bis bank accounts to speed the financial inclusion of more than four million micro‑businesses, reducing paperwork and enabling electronic payments as the country renegotiates the US‑Mexico‑Canada Agreement.

In Peru, the inaugural Perú E‑commerce Summit highlighted that online sales have surged to US$ 13 billion, and officials emphasized the need for broader digital adoption across logistics, customs and marketing to expand export opportunities.

Separately, industry analysts note that successful digital strategies now require balancing SEO and SEM, integrating paid search with organic optimisation, and moving beyond reliance on social media alone. In the food‑retail sector, firms are urged to assess the true profitability of digital orders, managing delivery‑platform fees and leveraging omnichannel models to protect margins.

Across the region, organisations such as the Peruvian Ministry of Digital Transformation and Mexico’s banking regulator are advancing initiatives in digital literacy, infrastructure and cybersecurity to support this shift.