Digital marketing strategies and SEO trends drive business growth

In Brazil, Locaweb examined over 230,000 domains and noted rapid adoption of the .ia.br suffix for AI services after its launch in September 2025, with a registration peak in February 2026. The health sector leads digital presence, followed by technology, law, construction and e‑commerce.

Across markets, personalization has become the dominant marketing approach, leveraging large data sets and AI to tailor experiences, while programmatic advertising automates real‑time ad buying using DSPs, SSPs and data platforms.

Branding experts such as Peter Schmidt Group and The Branding stress the need for a cohesive brand aura and consistent visual identity, citing Coca‑Cola’s global visual system as a model.

SEO remains foundational; firms combine SEO, GEO, AEO and link‑building to appear in traditional search, AI chat interfaces and map services, according to agencies like Webby and WSI.

In e‑commerce, researchers at OneKey Payments report 82 % of Brazilian shoppers abandon carts, and Giovana Caruso Reis Maia warns that increasing media spend without fixing checkout issues merely amplifies existing flaws.