Digital Power conference explores AI and marketing in Koprivnica

The second regional Digital Power conference was held at the Campus in Koprivnica, focusing on artificial intelligence, digital communication, branding, and business security. Organized by Mario Pintar, the event gathered various experts to discuss the practical applications of AI in marketing, user experience, and advertising.

Key discussions included the role of AI in brand management and the security risks associated with digital tools. Additionally, a panel dedicated to the influence of local portals addressed audience trust and the role of regional media in advertising. Other sessions covered topics such as YouTube success, the importance of creativity in content production, and the use of AI agents for business automation and client acquisition.