Digital shifts impact print media in Serbia and marketing strategies in Zagreb

The media and marketing landscapes are undergoing significant shifts due to digital expansion and changing consumer habits. In Serbia, the print industry faces a sharp decline; data from the Republic Statistical Office shows that 1,614 serial publications were published in 2024, an 80 percent decrease from the previous year. Experts suggest print media may become a luxury or a niche hobby as digital platforms offer faster, more cost-effective information consumption, though research indicates 70 percent of readers now only consume news via headlines.

In the marketing sector, the focus is shifting toward the value of consumer attention. The Brands & Trends conference, organized by Večernji list, will take place on November 25 in Zagreb. The event, titled ‘New Rules of Attention,’ will feature international experts such as Richard Shotton, who specializes in applying behavioral science to marketing. The conference aims to explore how brands can effectively capture and retain consumer interest in an era of constant digital notifications and content saturation.