Digital transformation drives business performance, say Equinox Pivot and Anthony Goujon

A recent McKinsey survey found that 70 % of companies investing in digital transformation report higher productivity and profitability. Firms are turning to integrated platforms such as the Equinox Pivot solution, which offers a unified dashboard for managing automation, AI, data‑security compliance and omnichannel customer experiences. Business strategist Anthony Goujon stresses that successful change requires a clear long‑term vision, a tailored diagnosis of each organisation's strengths and weaknesses, and agile, measurable action plans. Together, these approaches aim to boost growth, reduce costs and enhance customer satisfaction in an increasingly competitive market.