Digitalization and social media impact on modern communication

Communication expert Marija Margareta Klika discusses how modern digital media and algorithms contribute to social alienation. She notes that while digital platforms offer convenience through services like food delivery and streaming, they also create echo chambers where individuals are primarily exposed to content that aligns with their existing preferences.

Klika suggests that this algorithmic curation fosters a sense of isolation, where unity is often only found among like-minded individuals, making it harder to engage with those holding differing views. Furthermore, she observes that the constant influx of information can lead to increased feelings of fear and paranoia regarding global events.