Digitalization drives growth for Indonesian local producers and cooperatives

Digital technology is significantly expanding market access for local Indonesian producers and rural cooperatives. AstyFarm, a local cherry tomato producer, reported a 52 percent increase in transaction value during the third quarter of 2026 after adopting digital strategies. By utilizing platforms such as Tokopedia and TikTok Shop, the company has reached consumers in 42 cities through short videos, live shopping sessions, and affiliate creators.

On a broader scale, the Ministry of Communication and Digital is encouraging the digitalization of village cooperatives to strengthen the community economy. Officials noted that technology is becoming essential in sectors like agriculture, fisheries, and forestry. To support modern governance, the village cooperative management system (Simkopdes) has been implemented to improve transparency, operational efficiency, and member access for various local cooperatives.