SMEs accelerate AI and digital adoption in Latin America and Spain
Fintech startups in Peru are using artificial intelligence to speed credit evaluations and reach workers in the informal economy. Fortune CEO Juan Villanueva said AI helps assess “invisible” profiles, expanding access to first‑time credit.
A survey by ASUS shows that eight out of ten small‑ and medium‑sized enterprises (SMEs) in Peru consider IT resources more essential than a decade ago, with 43 % already benefiting from AI tools and many planning further investment in digital infrastructure.
In Mexico, several CRO agencies such as NP Digital LATAM and Conversion are leveraging AI‑driven analytics to improve conversion rates and user experience for clients across the region.
A Kaspersky study warns that Latin American SMEs face growing cyber risks, highlighting cloud data breaches, AI‑powered attacks, and phishing as top concerns.
Meanwhile, companies in Spain’s Madrid region report increasing adoption of digital maintenance solutions, and Argentine firm Bamboo Software is supporting technological upgrades for local pymes.