Dilraba Dilmurat generates $20 million in media value at Paris Fashion Week

Chinese actress Dilraba Dilmurat generated an estimated $20 million in Earned Media Value (EMV) during Paris Fashion Week. According to data from the analysis platform Lefty, her presence at the Dior Spring/Summer 2027 collection launch in late September placed her at the top of Chinese artists in terms of media impact.

As a global ambassador for Dior, Dilraba received high-profile treatment at the event, including being one of only two guests permitted to travel directly to the runway in a limousine. She was also noted for sitting alongside high-ranking executives from Dior and the LVMH group. Her appearance and fashion choices have garnered significant international attention, including recognition from Manifest Magazine and features in fashion publications like L'officiel.