Dimitri Mamouna promotes immersive video for customer retention

At the first edition of the Salon de l’information, de la communication et des médias (Sicom), immersive video expert Dimitri Mamouna advocated for the adoption of immersive technology to improve customer retention rates.

Representing Eureka Innovative Technologies, Mamouna explained that immersive video, viewed through virtual reality headsets, allows spectators to experience 360-degree captured images. This technology provides a sense of being ‘teleported’ to a different environment, offering a more realistic perception of filmed images compared to flat screens.

Mamouna recommended this technology to media professionals to enhance public engagement during sporting, cultural, and institutional events. Founded in 2023, Eureka Innovative Technologies focuses on virtual event tours and training.