DINA launches brand refresh with BamBam on Bangkok MRT OOH ads

Thai soy‑milk brand DINA has undertaken its first major brand refresh in decades, shifting its purpose to "Good Spirit for Life" and introducing a new visual identity. The campaign, titled “It’s That Good! มันต้องดีน่า”, features K‑pop star BamBam as the new brand ambassador to appeal to Gen Z and millennial consumers.

To reach urban commuters, DINA is using the out‑of‑home advertising network of Bangkok’s MRT system, managed by Bangkok Metro Networks (BMN) under contract with the Bangkok Expressway and Metro Public Company (BEM). The ads appear at station concourses, platforms, and inside trains, with prominent placements at high‑traffic hubs such as Sukhumvit Corner and Silom Connected, creating a continuous brand presence throughout the city’s transit journey.