Dinamo Bucharest begins process for new club logo

Dinamo Bucharest officials have announced progress regarding the club’s new visual identity and logo. Club president Andrei Nicolescu stated that the new branding must incorporate historical symbols to ensure it is embraced by the fans. To develop this identity, the club has selected the Klain agency, based in Cluj-Napoca, following a selection process involving ten different firms.

Nicolescu emphasized that he is not a member of the working group to allow for a more free and objective creative process. The project involves collaboration between the club, the branding agency, and fan representatives to ensure the final result receives widespread support. The new identity is expected to be implemented in approximately two seasons, likely starting with the 2027/28 season, meaning the club will continue using its current logo in the interim.

Former player Ionel Dănciulescu commented on the matter, suggesting that while fan consultation is important, the club should focus primarily on team performance.