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[BUSINESS] · Japan · 2 sources

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Diners Club launches pop-up lounge for Nagoya Orcs games

Mitsui Sumitomo Trust Club has introduced a pilot “Diners Club Pop-up Lounge” at Nagoya Orcs professional ice hockey home games. This membership-exclusive service is part of the company’s sponsorship of the team.

Available to Diners Club and Nagoya Orcs fan club members, the lounge features food and beverages provided by team partners, seating equipped with game monitors, and special activities such as lotteries for signed player jerseys. The pilot program includes five home games scheduled through January 2027 at the Howa Minato Seminar Plaza. Following the trial period, the company will consider making the lounge a permanent fixture to support local sports culture and regional revitalization in the Aichi and Nagoya areas.

Entities

Diners Club · Howa Minato Seminar Plaza · Mitsui Sumitomo Trust Club · Nagoya · Nagoya Orcs