Dior and A24 announce two-year creative partnership

Dior and A24 have announced a two-year creative partnership designed to bridge the worlds of fashion, film, and theater. Rather than focusing on traditional product placement, the collaboration aims to foster artistic storytelling and support emerging talent.

A central component of the partnership involves the historic Cherry Lane Theatre in New York. The collaboration will support the Off-Broadway venue, which was revitalized by A24 approximately 12 months ago. The first major project at the theater will feature the production ‘Both Ends’ by Justin Vivian Bond, directed by Zack Winokur, with costumes designed by Dior’s creative director Jonathan Anderson.

The partnership was introduced via a campaign film featuring actors Sabrina Carpenter, Josh O’Connor, Drew Starkey, Camille Cottin, and Sophie Wilde. In the video, the actors playfully attempt to audition for the role of Jonathan Anderson, who also appears in the film.